Google’s latest announcement suggests that artificial intelligence can do just that. This does not work.If you haven’t seen it, this TV show aired during the Olympics commercial and featured a father expressing his daughter’s love for American sports star Sidney McLaughlin LeBron. The girl training to compete like her champion shows off the obstacles generated by Google’s AI search engine. The father said, “She wanted to show love to Sydney,” and asked Google’s Gemini chatbot to write a letter from his daughter to McLaughlin, which included a sentence that the girl said “planning to break the world record.”
The announcement showcases the ability of Google’s artificial intelligence tools to produce human-like text that the company says can be used for everything from writing work emails to planning trips. But to many internet commentators, advertising is the latest example of big tech companies losing touch with the world. The post appeared in many posts on Threads, X, LinkedIn and elsewhere, with many viewers asking: “Why do you want to replace the creativity of children with express truth in computer written words?”
This is a big mistake for the tech giant, which positioned Gemini as a response to OpenAI’s ChatGPT and aims to integrate artificial intelligence technology into its suite of products, including Google Search and Gmail.
“In the Google ad, a father uses the common sense to ask his daughter to write a message to her favorite athlete, instead of forcing her to write what she really wants to talk to. his hero. I feel sad every time I see him. My heart is broken.
“These people are missing the point,” another person wrote in a post about the post, calling the AI posts “just a shame.”
A Google spokesperson said in a statement that the company believes “artificial intelligence can be an important tool to enhance human creativity, but it cannot replace it.”
“Our goal is to create authentic stories that celebrate Team USA,” the statement said. “Consisting of the true sports fan and his father, it is designed to show how the Gemini app can be a great resource for those who are looking for. writing ideas. It is a start, food for thought or a first example. ”
These reactions reflect the growing fear of artificial intelligence as technology infiltrates other areas of our lives. Tech companies promise that artificial intelligence will make our lives easier, freeing people from menial tasks that require computers, such as grocery shopping, programming and translating, and freeing up meaningful work. But many early AI tools are doing something different, allowing computers to create art, music, stories, and other human creations.
Some producers, including musicians and video artists, have raised concerns that artificial intelligence could replace them – a key theme in last year’s strike by Hollywood writers – and others criticized technology companies for their use of copyrighted material. However, technology companies have made progress in implementing artificial intelligence tools that can create new emojis, talk, and create videos.
“I would be very skeptical of anything coming from Google,” said Sherry Palmer, a senior media professor at the Newhouse School of Public Communication at Syracuse University, in a blog post Tuesday. . “I want to live in a multicultural world where billions of people use artificial intelligence to enhance human potential, not a world where artificial intelligence is used to hide ourselves as men.”
Apple made a similar splash earlier this year when it released an ad showing a giant hydraulic press crushing symbols of human creativity — paint cans, musical instruments, statues – – and replace it with an iPad Pro. Apple immediately apologized for the announcement, saying it “missed the point.”Google did not respond to CNN’s request for comment on the reaction to the Gemini announcement.
